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Quality Online Traffic
Solving the traffic puzzle means obtaining quality online traffic in your internet marketing efforts. The last post mentioned both free and paid traffic and stated the preference for the paid variety. This is because with paid traffic one is able to secure targeted traffic, meaning those looking for what is being marketed.
I wrote also that my favorite method in my internet marketing efforts is the use of solo ads. I love solos ads traffic precisely because it is targeted traffic and because I have had the best results with this approach. Relying on just one method of marketing online, however, is probably not a good idea. It would be best to combine several strategies to enhance whatever results you may experience with your particular chosen method.
The goal of any method is to capture high-quality traffic. This traffic turns into leads which will then have a high chance of turning into sales. That is what I mean by high quality.
The basic approach to quality online traffic
The normal approach in the industry as far as affiliate marketing is concerned is first, setting up a capture page. The capture page is designed to “capture” basic information, particularly a name and more importantly an email address. Upon submission of the information, the prospect is then redirected to a sales page of some sort.
This can be followed up by a series of upsells, downsells, and one-time offers (OTOs) that the prospect is invited to purchase. Concurrently the email address of the prospect is entered into an autoresponder to then receive follow-up email messages with other affiliate offers.
This is a very basic example where the elements of the capture page, sales page, and upsells would be termed a sales funnel. Sales funnels range from this simple example to more elaborate forms. They may include the upsells, OTOs, subscriptions, membership offers, and others. I know many out there are already familiar with some of this but I am offering this brief explanation for the benefit of some of the newbies.
The entire effort is focused on one goal, to turn the prospect from a lead to a buyer. Obviously, only a certain percentage will purchase but, by means of the capture page, an email customer list will grow and develop for future marketing efforts. This list is fundamental to success online. Remember that the stats show that many buyers become purchasers only after they have been ‘approached’ several times.
A variety of quality online traffic options
There are other types of quality online traffic methods besides solo ads utilized by internet marketers but the primary objective is to grow a list. Marketing to potential buyers through webinars, social media, search engines, etc are routinely used but I will focus on solo ads marketing initially before addressing several other methods to secure quality online traffic.
I won’t really be explaining in great detail all the various approaches when it comes to obtaining quality traffic. See my “Reviews” section for my highly recommended established program that I utilize to earn online income. Wealthy Affiliate has a lot of training so there is no need for me to delve into the specifics of each marketing approach. Wealthy Affiliate has an option for a free starter account so anyone can actually get a taste of some tools, training, and resources for free.
Disclosure: This article contains affiliate links, which means we may receive a commission on any sales of products or services we write about.